Integrated marketing (Record no. 325707)

MARC details
000 -LEADER
fixed length control field 00360nam a22001457a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220519145716.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100615t xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number JAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name James, B.G.S.
9 (RLIN) 7938
245 ## - TITLE STATEMENT
Title Integrated marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. B.T.Batsford Ltd.
Date of publication, distribution, etc. 1967
300 ## - PHYSICAL DESCRIPTION
Extent 415p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing strategy
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books

No items available.

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India