Database marketing (Record no. 326624)
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000 -LEADER | |
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fixed length control field | 00514nam a22001817a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220519150016.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 101202t xxu||||| |||| 00| 0 eng d |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.834 2 |
Item number | BLA |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788184893847 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Blattberg, Robert C. |
9 (RLIN) | 20579 |
245 ## - TITLE STATEMENT | |
Title | Database marketing |
Remainder of title | analyzing and managing customers |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | Springer Pvt. Ltd |
Date of publication, distribution, etc. | 2010 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 871p. |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Database marketing |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Byung-Dikim |
9 (RLIN) | 20577 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Scott, A. Neslin |
9 (RLIN) | 20578 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
No items available.