Brand positioning/2e (Record no. 327669)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00467nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519150326.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120622t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070581593 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | SEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sengupta,Subroto |
| Relator term | author |
| 9 (RLIN) | 23014 |
| 245 ## - TITLE STATEMENT | |
| Title | Brand positioning/2e |
| Remainder of title | Strategies for competitive advantage |
| 250 ## - EDITION STATEMENT | |
| Edition statement | second edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | TMH |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv,300p |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Branding |
| -- | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book Bank |
No items available.