Relationship marketing (Record no. 327685)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00484nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519150329.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120626t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120339835 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 5 |
| Item number | BIS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Biswas, Supriya |
| 9 (RLIN) | 23030 |
| 245 ## - TITLE STATEMENT | |
| Title | Relationship marketing |
| Remainder of title | concepts, theories and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | PHI learning |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 406p |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| -- | Customer relationship management |
| -- | Cross selling |
| -- | Up selling |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book Bank |
No items available.