A study on the role of direct marketing channels in promoting IRCTC tour packages and its influence on customers (Record no. 327814)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00448nam a22001337a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519150353.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121106t xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jyotsna, J B |
| 9 (RLIN) | 23182 |
| 245 ## - TITLE STATEMENT | |
| Title | A study on the role of direct marketing channels in promoting IRCTC tour packages and its influence on customers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Kochi |
| Name of publisher, distributor, etc. | School of Management Studies |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 105p |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Guide: Dr. James Manalel |
| 9 (RLIN) | 23116 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
No items available.