Case studies in consumer behaviour (Record no. 329280)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00527nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519150917.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161202b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131774489 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 2 |
| Item number | RAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramesh kumar S |
| Relator term | Editor |
| 9 (RLIN) | 1517 |
| 245 ## - TITLE STATEMENT | |
| Title | Case studies in consumer behaviour |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Chennai |
| Name of publisher, distributor, etc. | Person |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 270p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumer behaviour |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Experiential marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Ethnic consumers consulting |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | consumer perception |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 12/02/2016 | 1 | 658.834 2 RAM | SMS026577 | 04/17/2018 | 04/05/2018 | 12/02/2016 | Books |