Marketing for hospitality and tourism (Record no. 329289)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00608nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519150920.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161214b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-297-0509-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.479 106 88 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing for hospitality and tourism |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 909p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing information system |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Destination marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Internal marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bowen,John |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Makens,James |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 12/14/2016 | 1 | 2 | 338.479 106 88 KOT | SMS026601 | 05/03/2017 | 03/04/2017 | 12/14/2016 | Books |