Advertising and IMC: principles and practice / 10e. (Record no. 329419)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00523nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519150957.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171117b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332574144 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | MOR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and IMC: principles and practice / 10e. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 669p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | IMC |
| -- | Advertising |
| -- | Brand communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mitchell, Nancy D |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wells, William D |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | 11/17/2017 | 1 | 659.1 MOR | SMS026685 | 07/07/2020 | 12/10/2019 | 11/17/2017 | Books | |||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | 04/02/2019 | 659.1 MOR;1 | SMS027117 | 04/02/2019 | 04/02/2019 | Books | General Stacks |