Essential of marketing (Record no. 329612)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00565nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519151050.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180201b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780198734765 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baines, Paul |
| 9 (RLIN) | 10168 |
| 245 ## - TITLE STATEMENT | |
| Title | Essential of marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Oxford university press |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii,413p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing fundamentals |
| -- | Principles of marketing management |
| -- | Marketing mix Principle |
| -- | Principles of relational marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fill, Chris |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Page, Kelly |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 02/01/2018 | 658.8 BAI | SMS026925 | 02/01/2018 | 02/01/2018 | Books | |||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | 02/01/2018 | 658.8 BAI | SMSBB1773 | 02/01/2018 | 02/01/2018 | Book Bank | ||||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | 02/01/2018 | 658.8 BAI;1 | SMSBB1774 | 02/01/2018 | 02/01/2018 | Books |