Building brand experiences: a practical guide to retaining brand relevance (Record no. 329757)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00743nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519151124.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190510b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749481568 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | COL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Coleman,Darren |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Building brand experiences: a practical guide to retaining brand relevance |
| Statement of responsibility, etc. | Coleman,Darren |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Kogan page |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv,280p. |
| Other physical details | Book |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Building brand |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Branding -marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumers' preferences |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumer satisfaction |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand experience |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand values |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand essence |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand promise |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand personality |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 05/10/2019 | 658.827 COL | SMS027152 | 05/10/2019 | 05/10/2019 | Books |