Brand Management (Record no. 329829)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00592nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519151141.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190523b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788180522833 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | SAG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sagar, Mahim...[et.al] |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | NewDelhi |
| Name of publisher, distributor, etc. | Ane books |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 216p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand Identity |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand image |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Product management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Singh, Deepali |
| 9 (RLIN) | 18260 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agarwal, D P |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Achintya |
| 9 (RLIN) | 18262 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | 05/23/2019 | 658.827 SAG | SMS027194 | 05/23/2019 | 05/23/2019 | Books |