Retail marketing (Record no. 330053)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00577nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519151232.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200312b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352023967 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| Item number | BAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Banumathy, S. |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Retail marketing |
| Statement of responsibility, etc. | Banumathy, S. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Mumbai |
| Name of publisher, distributor, etc. | Himalaya Publishing House |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 187p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Retail marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Retail consumers |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Retail merchandising |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Retail pricing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Retail logistics |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jayalakshmi, M. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 03/12/2020 | 658.87 BAN | SMS027330 | 03/12/2020 | 03/12/2020 | Books |