Digital luxury: transforming brands and consumer experiences (Record no. 330062)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00638nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519151234.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200228b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781526458940 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | BAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batat, Wided |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Digital luxury: transforming brands and consumer experiences |
| Statement of responsibility, etc. | Batat, Wided |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Sage |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 258p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Luxuries -- Internet marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Luxuries -- Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Branding (Marketing) |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand name products |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Branding (Marketing) |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Luxuries -- Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 03/12/2020 | 1 | 658.827 BAT | SMS027270 | 03/12/2020 | 03/12/2020 | 03/12/2020 | Books |