The post truth business: how to rebuild brand authenticity in a distrusting world (Record no. 330180)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00646nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519151300.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200616b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749482817 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | PIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pillot de Chenecey, Sean |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | The post truth business: how to rebuild brand authenticity in a distrusting world |
| Statement of responsibility, etc. | Pillot de Chenecey, Sean |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Kogan Page |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii,284p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand name product |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Branding(marketing) |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing of culture |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Makers, innovators and outsiders |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 06/16/2020 | 658.827 PIL | SMS027504 | 06/16/2020 | 06/16/2020 | Books |