From assets to profits : competing for IP value and return (Record no. 341550)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01512cam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470225386 (cloth) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470225387 (cloth) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 347.77 |
| Item number | BER |
| 245 00 - TITLE STATEMENT | |
| Title | From assets to profits : competing for IP value and return |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 296 p. : |
| Other physical details | ill. ; |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Industry-leading managers and investors show how to incorporate the best intellectual property rights into the latest business models. The information age is opening new doors. Intellectual property rights such as patents, copyrights, and trademarks are among companies' most valuable assets. Today, managers, executives, and investors must understand the fundamentals of IP to be in a position to make informed business decisions. Edited by industry expert Bruce Berman and with contributions from the top names in IP management, investment, and consulting, From Assets to Profits provides a detailed look at how intellectual property assets work and what professionals need to know about them to succeed in today's competitive business environment. From Assets to Profits, explores how recent developments are forcing businesses to reexamine their approach to innovation and performance, and explains how to recognize IP assets and deploy them for the best return. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Intellectual Capital |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Intellectual Property. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Technological Innovations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Patent Licenses. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Berman, Bruce M. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| IUCIPRS | IUCIPRS | General Stacks | 08/17/2012 | Book | 2431.80 | 347.77 BER | IPR0810 | 08/17/2012 | 08/17/2012 | Books |