The future of branding (Record no. 343898)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00349nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351503163 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.626 |
| Item number | RAJ |
| 245 ## - TITLE STATEMENT | |
| Title | The future of branding |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Singapore: |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,468p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brands |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rajendra, K Srivastava (ed.) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gregory, Metz Thomas (ed.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| IUCIPRS | IUCIPRS | General Stacks | 10/26/2016 | Book | 1295.00 | 658.626 RAJ | IPR3638 | 10/26/2016 | 10/26/2016 | Books |