Intellectual property branding in the developing world : a new approach to non-technological innovations (Record no. 344843)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01355nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138298965 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 347.77 |
| Item number | KON |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kongolo,Tshimanga |
| 245 ## - TITLE STATEMENT | |
| Title | Intellectual property branding in the developing world : a new approach to non-technological innovations |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 135 p. |
| Other physical details | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | This book identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages. This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products -- Law and legislation -- Developing countries. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Intellectual property -- Economic aspects -- Developing countries. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products -- Law and legislation. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tshimanga Kongolo |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| IUCIPRS | IUCIPRS | General Stacks | 12/30/2019 | BOOKS | 11532.00 | 347.77 KON | IPR4627 | 12/30/2019 | 12/30/2019 | Books |