Principles and practice of marketing in India (Record no. 37108)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00717nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | adlib96000001 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ViArRB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151026131858.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960221s1955 dcuabcdjdbkoqu001 0deng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Adlib |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.801(54) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mamoria, C.B. |
| Relator term | |
| 245 ## - TITLE STATEMENT | |
| Title | Principles and practice of marketing in India |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Allahabad |
| Name of publisher, distributor, etc. | Kitab Mahal |
| Date of publication, distribution, etc. | 1971 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv,751p. |
| Dimensions | |
| 500 ## - GENERAL NOTE | |
| General note | |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing functions |
| -- | Sale policy |
| -- | Distribution- Economics |
| -- | Merchandising |
| -- | Marketing |
| -- | Direct selling |
| -- | Farm- produce |
| -- | Sales management |
| -- | Telemarketing |
| -- | Business |
| -- | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Joshi, Ravikant |
| -- | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University Library | University Library | 06/16/2010 | 3 | 658.801(54) MAM | 00004490 | 11/26/2010 | 11/16/2010 | 06/16/2010 | Books |