Indian consumers: studies and cases for marketing decisions (Record no. 37227)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00573nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | adlib96000001 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ViArRB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151026131900.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960221s1955 dcuabcdjdbkoqu001 0deng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Adlib |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8.012(540) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mehta, Subhash C. |
| Relator term | |
| 245 ## - TITLE STATEMENT | |
| Title | Indian consumers: studies and cases for marketing decisions |
| 250 ## - EDITION STATEMENT | |
| Edition statement | |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGraw-Hill |
| Date of publication, distribution, etc. | 1973 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi,336p. |
| Dimensions | |
| 500 ## - GENERAL NOTE | |
| General note | |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | |
| -- | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University Library | University Library | 06/16/2010 | 658.8.012(540) MEH | 00001155 | 06/16/2010 | 06/16/2010 | Books |