Kleppner's advertising procedure (Record no. 43774)

MARC details
000 -LEADER
fixed length control field 00650nam a2200241 a 4500
001 - CONTROL NUMBER
control field adlib96000001
003 - CONTROL NUMBER IDENTIFIER
control field ViArRB
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151026132215.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960221s1955 dcuabcdjdbkoqu001 0deng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-13-140412-1
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
International Standard Serial Number
040 ## - CATALOGING SOURCE
Original cataloging agency Adlib
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lane, Ronald W.
Relator term
245 ## - TITLE STATEMENT
Title Kleppner's advertising procedure
250 ## - EDITION STATEMENT
Edition statement 16th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. Pearson Prentice Hall
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 766p
Dimensions
500 ## - GENERAL NOTE
General note
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Advertising.
-- Advertising
-- Advertising- management
-- Advertising media
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name King, Karen Whitehill
-- Russell, Thomas J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        University Library University Library 06/16/2010 3 659.1 LAN 00056456 02/25/2015 02/19/2015 06/16/2010 Books

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India