Product policy and strategy (Record no. 4713)

MARC details
000 -LEADER
fixed length control field 00477nam a22001697a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151026130416.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091209t xxu||||| |||| 00| 0 eng d
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.511
Item number LUC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Luck, David J.
9 (RLIN) 10095
245 ## - TITLE STATEMENT
Title Product policy and strategy
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. Prentice-Hall
Date of publication, distribution, etc. 1972
-- 9565
300 ## - PHYSICAL DESCRIPTION
Extent ix, 118p. illus
490 ## - SERIES STATEMENT
Series statement ( Prentice-Hall marketing series )
500 ## - GENERAL NOTE
General note Bibliog.p. 112 - 114
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Product management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Universal Decimal Classification     University Library University Library 12/09/2009   658.511 LUC 00004175 12/09/2009 12/09/2009 Books

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India