Marketing today's academic library (Record no. 49661)

MARC details
000 -LEADER
fixed length control field 00585nam a2200181 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151026132459.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960221s1955 dcuabcdjdbkoqu001 0deng d
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 027.7:658.8
Item number MAT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788170005964
003 - CONTROL NUMBER IDENTIFIER
control field ViArRB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mathews, Brian
9 (RLIN) 15989
245 ## - TITLE STATEMENT
Title Marketing today's academic library
Remainder of title a bold new approach to communicating with students
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Ess Ess publications
Date of publication, distribution, etc. 2010
-- 15631
300 ## - PHYSICAL DESCRIPTION
Extent xv, 171p.
500 ## - GENERAL NOTE
General note
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Academic library - marketing research
-- Marketing research - academic library
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Universal Decimal Classification     University Library University Library General Stacks 06/16/2010 3 027.7:658.8 MAT 00064047 02/22/2013 02/04/2013 06/16/2010 Books

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India