Global marketing management (Record no. 56278)

MARC details
000 -LEADER
fixed length control field 00544nam a22001817a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151026132811.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100707t xxu||||| |||| 00| 0 eng d
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
Item number QUE
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324322842
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Quelch, John A
9 (RLIN) 11805
245 ## - TITLE STATEMENT
Title Global marketing management
Remainder of title a casebook
Statement of responsibility, etc. John A Quelch and Christopher A Bartlett
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Singapore
Name of publisher, distributor, etc. Thomson
Date of publication, distribution, etc. 2006
-- 11806
300 ## - PHYSICAL DESCRIPTION
Extent viii,680p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Export marketing - Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bartlett, Christopher A
9 (RLIN) 11804
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Universal Decimal Classification     University Library University Library General Stacks 07/07/2010   658.8 QUE 00061587 07/07/2010 07/07/2010 Books

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India