Strategic marketing (Record no. 57803)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00480nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151026132848.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101112t xxu||||| |||| 00| 0 eng d |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Item number | FER |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131509135 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ferrel, O C |
| 9 (RLIN) | 13775 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing |
| Statement of responsibility, etc. | O C Ferrel and Michael D Hartline |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Cengage learning |
| Date of publication, distribution, etc. | 2008 |
| -- | 13271 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 439p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Strategic marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartline, Michael D |
| 9 (RLIN) | 13774 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | General Stacks | 11/12/2010 | 7 | 658.8 FER | 00064032 | 10/22/2013 | 10/09/2013 | 11/12/2010 | Books |