TATA (Record no. 57836)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00536 a2200157 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151026132848.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110628t xxu||||| |||| 00| 0 eng d |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658:005.51 |
| Item number | WIT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780670084067 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Witzel, Morgen |
| 9 (RLIN) | 16275 |
| 245 ## - TITLE STATEMENT | |
| Title | TATA |
| Remainder of title | the evolution of a corporate brand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Portfolio |
| Date of publication, distribution, etc. | 2010 |
| Place of publication, distribution, etc. | New Delhi |
| -- | 16276 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 222p |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Tata group - public relations |
| -- | Corporate planning |
| -- | Corporate image - India |
| -- | Branding (marketing) |
| -- | Creative ability in business |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | General Stacks | 01/27/2011 | 117 | 0.00 | 2 | 658:005.51 WIT | 00065066 | 03/21/2013 | 12/13/2012 | 0.00 | 01/27/2011 | Books |