Contemporary Advertising. (Record no. 59286)

MARC details
000 -LEADER
fixed length control field 00561nam a2200241 a 4500
001 - CONTROL NUMBER
control field adlib96000001
003 - CONTROL NUMBER IDENTIFIER
control field ViArRB
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151026132923.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960221s1955 dcuabcdjdbkoqu001 0deng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-256-13412-X
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
International Standard Serial Number
040 ## - CATALOGING SOURCE
Original cataloging agency Adlib
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William .F
Relator term
245 ## - TITLE STATEMENT
Title Contemporary Advertising.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Burr Ridge
Name of publisher, distributor, etc. Irwin
Date of publication, distribution, etc.
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 573p
Dimensions
500 ## - GENERAL NOTE
General note
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Advertising.
-- Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bovee, Courtland .L
--
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        University Library University Library 11/24/2010   659.1 ARE R 00041935 11/24/2010 11/24/2010 Reference

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India