Marketing an introduction (Record no. 61016)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00493 a2200169 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151026133003.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111219t xxu||||| |||| 00| 0 eng d |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Item number | MAS |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781849205719 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Masterson, Rosalind |
| 9 (RLIN) | 18575 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing an introduction |
| Statement of responsibility, etc. | Rosalind Masterson and David Pickton |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Sage |
| Date of publication, distribution, etc. | 2010 |
| -- | 14256 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 508p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| -- | Marketing mix |
| -- | Managing marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | General Stacks | 03/09/2011 | 2 | 0.00 | 10 | 658.8 MAS | 00065798 | 03/20/2015 | 02/24/2015 | 0.00 | 03/09/2011 | Books |