Cases in marketing management (Record no. 63626)

MARC details
000 -LEADER
fixed length control field 00525 a2200169 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151026133126.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121207t xxu||||| |||| 00| 0 eng d
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
Item number CLO
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412996037
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E ed.
Relator term ed. by
9 (RLIN) 22383
245 ## - TITLE STATEMENT
Title Cases in marketing management
Statement of responsibility, etc. ed. by Kenneth E. Clow and Donald Baack
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Sage publications
Date of publication, distribution, etc. 2012
Place of publication, distribution, etc. Los Angeles
-- 22316
300 ## - PHYSICAL DESCRIPTION
Extent ix, 523p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald; ed. by
9 (RLIN) 22314
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Universal Decimal Classification     University Library University Library 02/15/2012 66 0.00   658.8 CLO 00067451 02/15/2012 0.00 02/15/2012 Books

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India