Social marketing case book (Record no. 65485)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00554 a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151026133221.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140129b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780851025449 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Item number | FRE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | French, Jeff |
| 245 ## - TITLE STATEMENT | |
| Title | Social marketing case book |
| Statement of responsibility, etc. | Jeff French, Rowena Merritt and Lucy Reynolds |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage |
| Date of publication, distribution, etc. | 2011 |
| Place of publication, distribution, etc. | Los Angeles |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 270p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Social marketing - Principles and concepts |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Merritt, Rowena |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Reynolds, Lucy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 03/04/2013 | 0.00 | 658.8 FRE | 00069636 | 03/04/2013 | 0.00 | 03/04/2013 | Books |