Machine to machine marketing(M3)via anonymous advertising apps anywhere anytime(A5) (Record no. 65595)

MARC details
000 -LEADER
fixed length control field 00531 a2200181 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151026133224.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140108b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781439881910
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8:004.738.5
Item number MEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mena, Jesus
245 ## - TITLE STATEMENT
Title Machine to machine marketing(M3)via anonymous advertising apps anywhere anytime(A5)
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. CRC
Date of publication, distribution, etc. 2012
Place of publication, distribution, etc. Boca Raton
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 418p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Internet advertising
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Internet marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Electronic commerce
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Universal Decimal Classification     University Library University Library 03/02/2013 0.00   658.8:004.738.5 MEN 00069555 03/02/2013 0.00 03/02/2013 Books

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India