Applied case studeis in market (Record no. 65731)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00494 a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151026133227.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130518b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789380607115 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Item number | CHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shajahan, S |
| 245 ## - TITLE STATEMENT | |
| Title | Applied case studeis in market |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Primus |
| Date of publication, distribution, etc. | 2011 |
| Place of publication, distribution, etc. | Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiv, 558p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing - fundamentals |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Market analysis |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Market profiling |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing mix |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 02/07/2013 | 0.00 | 1 | 658.8 CHA | 00068843 | 03/07/2015 | 02/04/2015 | 0.00 | 02/07/2013 | Books |