Effects of cause-related marketing on customers attitudes and buying behavior (Record no. 65898)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00579 a2200181 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151026133231.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130122t xxu||||| |||| 00| 0 eng d |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Item number | STE |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783834932402 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Steckstor, Denise |
| 9 (RLIN) | 22681 |
| 245 ## - TITLE STATEMENT | |
| Title | Effects of cause-related marketing on customers attitudes and buying behavior |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Weisbaden |
| Date of publication, distribution, etc. | 2012 |
| Place of publication, distribution, etc. | Springer |
| -- | 22682 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 176p. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Applied marketing science/Angewandte marketingforschung |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Customer attitudes |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Buying behaviour - Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 12/31/2012 | 94 | 0.00 | 658.8 STE | 00068262 | 12/31/2012 | 0.00 | 12/31/2012 | Books |