Management of newspaper industry in Kerala with special reference to marketing (Record no. 740)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00592nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151026125936.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090805t xxu||||| |||| 00| 0 eng d |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8:07(548.3) |
| Item number | MAD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Madhusoodanan Pillai, P. |
| 9 (RLIN) | 1690 |
| 245 ## - TITLE STATEMENT | |
| Title | Management of newspaper industry in Kerala with special reference to marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Cochin |
| Name of publisher, distributor, etc. | School of Management Studies - CUSAT |
| Date of publication, distribution, etc. | 1993 |
| -- | 1691 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 269p. |
| 500 ## - GENERAL NOTE | |
| General note | Guide : Chandrasekharan Pillai, N.<br/><br/>Thesis (Ph.D), CUSAT, 1993 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Business Management |
| -- | Marketing |
| -- | Guide : Chandrasekharean Pillai, N. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Theses |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 08/05/2009 | 658.8:07(548.3) MAD | G0005367 | 08/05/2009 | 08/05/2009 | Theses |