Marketing, executive and buyer behaviour (Record no. 90836)

MARC details
000 -LEADER
fixed length control field 00435nam a2200157 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151215124734.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960221s1955 dcuabcdjdbkoqu001 0deng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834 2
Item number HOW
003 - CONTROL NUMBER IDENTIFIER
control field ViArRB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Howard, John A.
9 (RLIN) 7372
245 ## - TITLE STATEMENT
Title Marketing, executive and buyer behaviour
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Colombia University press
Date of publication, distribution, etc. 1963
Place of publication, distribution, etc. New York
300 ## - PHYSICAL DESCRIPTION
Extent xi, 218p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Consumer behavior
-- Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     School of Management Studies School of Management Studies General Stacks     658.834 2 HOW SMS000218 08/21/2009 08/21/2009 Books

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India