A manager's guide to marketing research (Record no. 90959)

MARC details
000 -LEADER
fixed length control field 00533nam a2200193 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151215124737.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960221s1955 dcuabcdjdbkoqu001 0deng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number GRE
003 - CONTROL NUMBER IDENTIFIER
control field ViArRB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Green, Paul E.
9 (RLIN) 7896
245 ## - TITLE STATEMENT
Title A manager's guide to marketing research
Remainder of title survey of recent development
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. John Wiley
Date of publication, distribution, etc. 1967
300 ## - PHYSICAL DESCRIPTION
Extent 185p.
490 ## - SERIES STATEMENT
Series statement Managers guide series
500 ## - GENERAL NOTE
General note X:51 K78
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Frank, Ronald E.
9 (RLIN) 7937
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     School of Management Studies School of Management Studies General Stacks     658.83 GRE SMS005663 08/21/2009 08/21/2009 Books

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India