Strategic marketing for nonprofit organisations (Record no. 90993)

MARC details
000 -LEADER
fixed length control field 00644nam a2200241 a 4500
001 - CONTROL NUMBER
control field adlib96000001
003 - CONTROL NUMBER IDENTIFIER
control field ViArRB
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151215124738.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960221s1955 dcuabcdjdbkoqu001 0deng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-13-851932-3
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
International Standard Serial Number
040 ## - CATALOGING SOURCE
Original cataloging agency Adlib
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Strategic marketing for nonprofit organisations
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Jersey,
Name of publisher, distributor, etc. Prentice-Hall of India,
Date of publication, distribution, etc. 1991
300 ## - PHYSICAL DESCRIPTION
Extent xi,644p.,
Other physical details ,
Dimensions Book
500 ## - GENERAL NOTE
General note X:51 N191
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Strategic Marketing
-- Marketing strategy
-- Strategic Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Andreasen, Alan
--
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type
        School of Management Studies School of Management Studies     SMS21538 08/21/2009 08/21/2009 Books

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India