Marketing management cases (Record no. 91119)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00487nam a2200169 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151215124742.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960221s1955 dcuabcdjdbkoqu001 0deng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | WEI |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ViArRB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Weilbacher, William M. |
| 9 (RLIN) | 8320 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management cases |
| Remainder of title | planning and executing marketing strategy/2e |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 1975 |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Macmillian publishing |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | xii, 387p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Case studies |
| -- | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 658.8 WEI | SMS010980 | 08/21/2009 | 08/21/2009 | Books |