Retail advertising and sales promotion (Record no. 91502)

MARC details
000 -LEADER
fixed length control field 00498nam a2200181 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151215124754.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960221s1955 dcuabcdjdbkoqu001 0deng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.131 4
Item number EDW
003 - CONTROL NUMBER IDENTIFIER
control field ViArRB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Edwards, Charles M.
9 (RLIN) 6868
245 ## - TITLE STATEMENT
Title Retail advertising and sales promotion
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. Prentice-hall
Date of publication, distribution, etc. 1959
300 ## - PHYSICAL DESCRIPTION
Extent xii, 705p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Retail advertising
-- Sales promotion
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Brown, Russell A.
9 (RLIN) 6867
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     School of Management Studies School of Management Studies General Stacks     659.131 4 EDW SMS002198 08/21/2009 08/21/2009 Books

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India