Building brand identity (Record no. 91521)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00516nam a2200181 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151215124755.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960221s1955 dcuabcdjdbkoqu001 0deng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | UPS |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 047104220x |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ViArRB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Upshaw, Lynn B. |
| 9 (RLIN) | 1717 |
| 245 ## - TITLE STATEMENT | |
| Title | Building brand identity |
| Remainder of title | a strategy for success in a hostile marketplace |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | NewYork |
| Name of publisher, distributor, etc. | John wiley & sons |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 354p. |
| 500 ## - GENERAL NOTE | |
| General note | X:513 N5 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand identity |
| -- | Brand and trade marks |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | Reference | 658.827 UPS | SMS020847 | 08/21/2009 | 08/21/2009 | Reference |