Marketing management (Record no. 92071)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00611nam a2200193 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151215124815.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960221s1955 dcuabcdjdbkoqu001 0deng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT;3 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120311787 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ViArRB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Remainder of title | analysis, planning, implementation and control |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Prentice-Hall of India |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvii, 789p |
| Dimensions | Book |
| 500 ## - GENERAL NOTE | |
| General note | School of Management Studies- Commerce |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing management |
| -- | Marketing insight |
| -- | Marketing memo |
| -- | Sales management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 4 | 658.8 KOT | SMSC01249 | 05/18/2015 | 01/05/2015 | 08/21/2009 | Books | ||||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 09/25/2009 | 7 | 658.8 KOT;1 | SMSC01595 | 01/01/2015 | 01/01/2015 | 09/25/2009 | Books | 2 | ||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 09/25/2009 | 5 | 658.8 KOT;2 | SMSC01596 | 06/17/2015 | 03/25/2015 | 09/25/2009 | Books | 1 | ||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 09/25/2009 | 7 | 658.8 KOT; 3 | SMSC01597 | 05/27/2015 | 04/20/2015 | 09/25/2009 | Books | 2 | ||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 09/25/2009 | 5 | 658.8 KOT;4 | SMSC01598 | 05/30/2014 | 01/22/2013 | 09/25/2009 | Books | |||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | Reference | 09/25/2009 | 658.8 KOT;5 | SMSC01599 | 09/25/2009 | 09/25/2009 | Reference | |||||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 09/25/2009 | 658.8 KOT;6 | SMSC01600 | 05/14/2014 | 09/25/2009 | Books | |||||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 09/25/2009 | 3 | 658.8 KOT;7 | SMSC01601 | 05/18/2015 | 01/06/2015 | 09/25/2009 | Books |