The 22 immutable laws of marketing in Asia (Record no. 92258)

MARC details
000 -LEADER
fixed length control field 00522nam a2200169 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151215124821.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960221s1955 dcuabcdjdbkoqu001 0deng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number RIE
003 - CONTROL NUMBER IDENTIFIER
control field ViArRB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ries, A.I.
9 (RLIN) 1661
245 ## - TITLE STATEMENT
Title The 22 immutable laws of marketing in Asia
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Singapore
Name of publisher, distributor, etc. John Wiley and Sons
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent 159p.
Dimensions Book
500 ## - GENERAL NOTE
General note School of Management Studies
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing
-- Distribution- Economics
-- Merchandising
-- Direct selling
-- Farm- produce
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     School of Management Studies School of Management Studies General Stacks     658.8 RIE SMS022112 08/21/2009 08/21/2009 Books

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India