Global marketing management (Record no. 92284)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00574nam a2200181 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151215124821.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960221s1955 dcuabcdjdbkoqu001 0deng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Item number | KEE |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ViArRB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keegan, Warren J. |
| 9 (RLIN) | 344 |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 617p. |
| Dimensions | Book |
| 500 ## - GENERAL NOTE | |
| General note | School of Management Studies |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | International Marketing |
| -- | Distribution- Economics |
| -- | Merchandising |
| -- | Marketing |
| -- | Direct selling |
| -- | Farm- produce |
| -- | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 3 | 658.848 KEE | SMS022159 | 12/06/2014 | 08/04/2014 | 08/21/2009 | Books | |||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 08/27/2009 | 3 | 658.848 KEE | SMS022160 | 10/30/2015 | 10/30/2015 | 08/27/2009 | Books | ||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 08/27/2009 | 1 | 658.848 KEE | SMS022177 | 04/12/2010 | 04/12/2010 | 08/27/2009 | Books | ||||
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 08/27/2009 | 1 | 658.848 KEE | SMS022176 | 06/11/2014 | 04/12/2010 | 08/27/2009 | Books |