Marketing (Record no. 93227)

MARC details
000 -LEADER
fixed length control field 00364nam a22001457a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151215124851.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090908t xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number JAI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jain, Subhash C.
9 (RLIN) 1049
245 ## - TITLE STATEMENT
Title Marketing
Remainder of title planning & strategy
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Haryana
Name of publisher, distributor, etc. Thomson
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 935p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     School of Management Studies School of Management Studies General Stacks 09/08/2009 7 1 658.8 JAI SMS023310 03/09/2015 02/09/2015 09/08/2009 Books

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India