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Advertising communications and promotion management (Record no. 93724)

MARC details
000 -LEADER
fixed length control field	00548nam a2200205 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20151215124907.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	960221s1955 dcuabcdjdbkoqu001 0deng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	ROS
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	007053943X
003 - CONTROL NUMBER IDENTIFIER
control field	ViArRB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Rossiter, John R.
9 (RLIN)	1763
245 ## - TITLE STATEMENT
Title	Advertising communications and promotion management
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	New York
Name of publisher, distributor, etc.	McGraw Hill
Date of publication, distribution, etc.	1997
300 ## - PHYSICAL DESCRIPTION
Extent	xv, 640p.
Dimensions	Book
500 ## - GENERAL NOTE
General note	X:513 M74
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Advertising
--	Sales promotion
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Percy, Larry
9 (RLIN)	1762
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			School of Management Studies	School of Management Studies	Reference	09/15/2009		659.1 ROS	SMS021130	09/15/2009	09/15/2009	Reference