The Rx factor (Record no. 94842)

MARC details
000 -LEADER
fixed length control field 00401nam a22001457a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151215124944.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090929t xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 615.1
Item number CHO
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8170366267
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Choudary, Pavan
9 (RLIN) 2900
245 ## - TITLE STATEMENT
Title The Rx factor
Remainder of title strategic creativity in pharmaceutical marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Response Books
Date of publication, distribution, etc. 1997
300 ## - PHYSICAL DESCRIPTION
Extent 150p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     School of Management Studies School of Management Studies General Stacks 09/29/2009 1 1 615.1 CHO SMSC01644 12/21/2013 08/23/2012 09/29/2009 Books

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India