The great marketing turn around (Record no. 95604)

MARC details
000 -LEADER
fixed length control field 00462nam a22001577a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151215125007.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091012t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0133655601
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number RAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rapp, Stan
9 (RLIN) 3665
245 ## - TITLE STATEMENT
Title The great marketing turn around
Remainder of title the age of the individual and how to profit from it
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. 1990
300 ## - PHYSICAL DESCRIPTION
Extent xii, 337p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing
-- Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     School of Management Studies School of Management Studies General Stacks 10/12/2009   658.8 RAP SMS020348 10/12/2009 10/12/2009 Books

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India