Sales promotion (Record no. 95806)

MARC details
000 -LEADER
fixed length control field 00505nam a2200181 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151215125014.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960221s1955 dcuabcdjdbkoqu001 0deng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
Item number CUM
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8185461422
003 - CONTROL NUMBER IDENTIFIER
control field ViArRB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cummins, Julian
9 (RLIN) 3878
245 ## - TITLE STATEMENT
Title Sales promotion
Remainder of title how to create and implement campaigns that really work
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Universal book stall
Date of publication, distribution, etc. 1991
300 ## - PHYSICAL DESCRIPTION
Extent 205p.
Dimensions Book
500 ## - GENERAL NOTE
General note Includes index
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Sales promotion
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     School of Management Studies School of Management Studies General Stacks 10/13/2009 1 658.82 CUM SMS018584 06/06/2013 09/28/2011 10/13/2009 Books
    Dewey Decimal Classification     School of Management Studies School of Management Studies General Stacks 10/31/2009   658.82 CUM SMS017039 10/31/2009   10/31/2009 Books

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India