Marketing (Record no. 96016)

MARC details
000 -LEADER
fixed length control field 00415nam a22001697a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151215125023.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091015t xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MOO
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415380799
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moore, Karl
9 (RLIN) 4093
245 ## - TITLE STATEMENT
Title Marketing
Remainder of title the basics
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 221p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pareek, Niketh
9 (RLIN) 4092
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     School of Management Studies School of Management Studies General Stacks 10/15/2009   658.8 MOO SMS023863 10/15/2009 10/15/2009 Books

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India