Marketing (Record no. 97932)

MARC details
000 -LEADER
fixed length control field 00488nam a2200169 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20151215125132.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960221s1955 dcuabcdjdbkoqu001 0deng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number SKI
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0395472083
003 - CONTROL NUMBER IDENTIFIER
control field ViArRB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Skinner, Steven J
9 (RLIN) 6580
245 ## - TITLE STATEMENT
Title Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Houghton Mifflin Comapny
Date of publication, distribution, etc. 1990
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 118p.
Dimensions Book
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Distribution- Economics
-- Merchandising
-- Marketing
-- Direct selling
-- Farm- produce
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     School of Management Studies School of Management Studies General Stacks 10/30/2009 3 658.8 SKI SMS018748 03/20/2015 02/27/2015 10/30/2009 Books

University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India