Marketing management (Record no. 98833)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00410nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151215125158.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091107t xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BUE |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070088659 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Buell, Victor P. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Remainder of title | a strategic planning approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 1984 |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Mcgraw-hill |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 352p |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Management Studies | School of Management Studies | General Stacks | 11/07/2009 | 658.8 BUE | SMS014582 | 11/07/2009 | 11/07/2009 | Books |